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CONVENTION ON “COMMON WHEAT: MARKET, PRODUCTION CHAIN AND SUSTAINABILITY” | 17 OCTOBER 2019 RENAZZO (FERRARA, ITALY)

Molini Pivetti > Events and exhibitions > Events > CONVENTION ON “COMMON WHEAT: MARKET, PRODUCTION CHAIN AND SUSTAINABILITY” | 17 OCTOBER 2019 RENAZZO (FERRARA, ITALY)

convengo sostenibilità Molini Pivetti

On the eve of the company’s 145th common wheat sowing season, on 17 October 2019 the convention on “Common wheat: market, production chain and sustainability” was held at the Molini Pivetti headquarters at Renazzo to discuss the latest crop and future strategies.

The event was moderated by journalist Lisa Bellocchi (Vice President of ENAJ – European Network of Agricultural Journalists) with contributions from:
Gianluca Pivetti (CEO of Molini Pivetti S.p.A) and Gabriele Maggiali (Sales Manager Molini Pivetti S.p.A): “2019 wheat crop: overall results”
Adriano Facchini, agro-food marketing expert: “Market situations and prospects”
Alessandro Zucchi, agronomist and head of Production Chain at Molini Pivetti S.p.A: “Molini Pivetti’s future plans”

Further strengthening the production chain and focusing on sustainability. With one eye always firmly on the market, this was the focus of the convention held at Renazzo (Ferrara), historic headquarters of Molini Pivetti, a producer of high quality flours for over 140 years. The event was attended by representatives of the entire common wheat production chain involved with Pivetti, from farmers to industry (Deco and Bimbo).

In proceedings moderated by journalist Lisa Bellocchi (Vice President of ENAJ – European Network of Agricultural Journalists), the company’s top leaders, Gianluca Pivetti and Gabriele Maggiali, chief executive officer and sales manager respectively, alternated with agro-food marketing expert Adriano Facchini and agronomist Alessandro Zucchi, head of the CPP (Campi Protetti Pivetti – Pivetti Protected Fields) production chain, to report the 2019 crop figures and above all to discuss the company’s mission, with its ever-increasing focus on environmental conservation and the food safety of the finished product.

A symbol of tradition yet dedicated to continual renewal, the Pivetti Holding maintains close contacts between the family, the land and farmers. It was no coincidence that in 2015 it created the CPP – Campi Protetti Pivetti brand, identifying a production chain controlled and audited in every single phase, certified by international body CSQA. Since last July, about 60% of the CPP chain, representing output of over 10,000 tonnes of wheat, has also been recognised as sustainable under the relevant environmental, social and economic standards.

CPP is the highest expression of the direct relationship between the mill and the farmers who have adopted its rules, who have chosen, together with Pivetti, to implement “good farming practices” – in line with the CAP – and values of transparency. It is fundamental to promote this well organised, engaged, certified production chain model, based on continuous interaction with the people who sow and till the land, to ensure that farmers receive fair rewards, help stabilise prices on the raw material market and offer final consumers a high quality, sustainable product.

All Campi Protetti Pivetti production chain wheats come from fields in the provinces of Bologna, Modena and Ferrara, well away from sources of pollution such as factories or major roads; they are only treated for protection against the main diseases to guarantee the quality of the harvested grain, and once stored in the specific silos they never come into contact with other cereals. The wheat is conveyed by dedicated vehicles to the Renazzo mill, where it undergoes laboratory tests to verify its conformity. Thorough cleaning is followed by milling to produce a flour which is stored in specific, numbered cells.

The impressive total storage capacity is around 115 thousand tonnes of wheat, with 47,620 tonnes in the Renazzo silos alone. These figures give an idea of the company’s soundness, especially bearing in mind that conservation during storage is achieved without using chemicals, and thus in line with the most restrictive food and environmental safety regulations.

CO2 emissions in every phase of production and through to product disposal are also fundamental for the CPP sustainability parameters, and were measured at 0.546 Kg per kilo of flour during the last year. Naturally, the aim is to further reduce carbon dioxide emissions, especially during the farming and transport phases, because, as Gianluca Pivetti states, “The CSQA certification process has given us a vision of our production system: now, these reliable figures enable us to identify the critical points and take targeted action.”